Remember that reviews are for customers, not sellers. You shouldn’t review if you don’t honestly have an interest in informing the customers. Don’t review only to get free products, even if it will be a plus.
Wonderful post. Thanks for sharing the insights. Would you mind throwing some light on not your product itself but the competition your product had prior to entering. For example – I sell essential oil in the geated beauty category and since the competition is so fierce, I’m struggling to make organic sales. Indeed, sales and reviews seem to be the mantra for AMZ algo. I’m currently trending at 31 reviews and should hit the 50 review mark in 2 weeks hopefully. I’m truly hoping things start to change then.
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Ivan Kreimer is a freelance content marketer that helps SaaS business increase their traffic, leads and sales. Previously, he worked as an online marketing consultant helping both small and large companies drive more traffic and revenue. He is also an e-commerce store owner, and a world traveler.
I actually think the worst part is when Vine people get items they wouldn’t normally purchase, didn’t really want and don’t know how to use and therefore end up giving a good item poor marks because they don’t understand it. e.g., a great gaming headset getting mediocre reviews from people who clearly are not gamers and never mentioned most of the device’s features (macros, microphone, equalizer, etc).
Second, within those reviews, we saw a lot of the same wording, and even similarly staged user photos. It was as though someone said, “Hey, take a picture of a close-up of your hands holding the headphones over a countertop.” While we know that people do post pictures to accompany their reviews, it seemed too coincidental that they were all staged in the same way, all over a span of a few days.
The top reviewers for Amazon have earned their status for a reason; they review everything from books to electronics, and other consumers rank their reviews as useful. While you might assume these reviewers are out of your reach—after all, they likely receive hundreds of requests a day—they are still worth contacting. Even if only a few end up reviewing your book, their reviews could make all the difference.
Thrilled to see a new update. I’m considering the upgrade to the LG OLED, but the price for the 65″ model is a bit daunting. Given my room size (small), the 55″ is an option. I recall in the previous incarnation of this article there were some concerns about display quality / panel in the 55″ Vizio P-series sets vs. the 65″ ones, such that you weren’t able to recommend the smaller TVs even though the 65″+ models were excellent.
As I said in another comment, Vine Voices are selected by Amazon based on the qualities of the reviews the people have written. I see nothing wrong with it; I get free books via NetGalley, which I review because I love books. If I had paid for them, I’d review them in exactly the same way.
Due to a massive amount of fake reviews, I think it is now safe to say that with Amazon, no 5 star reviews can be trusted and likely most all 4 star reviews either. One star reviews are the only ones worth reading.
Of course I would not be getting paid to review products, and certainly this big player’s lawyers have determined that this is not in violation of the this big player’s Amazon reviews for free/discounted products contract terms. So participating in this favorable or unfavorable for the review community?
For those products that do not show as “Verified Purchase” I try to take some pictures and add them to my review. This way it demonstrates that I actually do have the product. And of course I always write “I received this product free in return for my honest review.”
As for your 80 product reviews…don’t sweat it! I have heard of people getting asked after 3 reviews. It is sort of a crap shoot based on the products you have reviewed. Sellers look through competitor’s products for recent reviews and clicks on the reviewer’s names to see if their Profile has an email address. The products/categories you reviewed may not be searched for right now, or your reviews may be under dozens of other more recent reviews, or a multitude of reasons. Keep at it—and make sure your profile is complete with email address—I’m certain that you will start to get more Sellers contacting you directly.